A New Take on Primal

June 03, 2012  •  Leave a Comment

Fire is globally understood.  Every culture on the planet uses it.  Aside from stone tools, fire was pretty much the first things to set us on the way to where we are now. 

I decided to sit on the patio and write this post.  As I look around me - just in my immediate vicinity - almost everything I can see has had fire or fabricated heat in it's past of future.  A fire hydrant, bricks, a glass ashtray, street lamps, a dumpster, my computer, my pen, a metal and glass wind chime.

Just as the majority of everyday products require fire at some point in their creation, everyone has a shared idea of what fire is.  If I asked you to think of fire and said words like color, temperature, mood, light, dark, safe... you would make a connection - a predetermined connection- about how those words are related to fire.

This project is intended to tilt that thinking.  Sure - if you didn't know what the pictures were of, you would look at them for a minute and probably figure it out, but the point is to move texture and design to the front and the preset ideas about the subject matter to the back. 

If fire can be cool and dark and without context - does it stay the same? 

- Jon


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